A qualitative approach to designer as a product cue : proposed conceptual model of consumers perceptions and attitudes
Elif Idemen, Ayse Banu Elmadag, Mehmet Okan
| Year of publication: |
2021
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|---|---|
| Authors: | Idemen, Elif ; Elmadag, Ayse Banu ; Okan, Mehmet |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 15.2021, 5, p. 1281-1309
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| Subject: | Product design | Designer | Product cue | Cognitive and emotional processing | Signaling | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Emotion | Kognition | Cognition | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-020-00381-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549760