A Quality Value Chain Network : Linking Supply Chain Quality to Customer Lifetime Value
Year of publication: |
2017
|
---|---|
Authors: | Yu, Qiuping ; Shunko, Masha ; Mankad, Shawn |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenwert | Customer value | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Unternehmensnetzwerk | Business network |
Extent: | 1 Online-Ressource (49 p) |
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Series: | Kelley School of Business Research Paper ; No. 17-43 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2979592 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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