A Quantitative Assessment of Materialistic Value and its Relationship with Consumer Behavior in Indian Culture
Year of publication: |
2012
|
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Authors: | Mishra, Manit |
Other Persons: | Mishra, B.B. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. X, No. 2, pp. 33-53, May 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 27, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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