A question of economics

Purpose – The purpose of this paper is to reflect on unconsidered ethical implications of an allegedly strictly commercial decision. Design/methodology/approach – Fictional poem. Findings – Meditation on how we may ignore an ethical issue if profit is enhanced by so doing. Research limitations/implications – Stimulate thought on the implications of unconstrained profit maximisation. Originality/value – An individual comment and a questioning of deception as a tool of profit maximisation.