A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage
| Year of publication: |
2012
|
|---|---|
| Authors: | Guang Tian, Robert |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 1, p. 76-78
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Cell‐phone advertising | Consumer‐generated media | m‐commerce | Telemarketing | Wireless communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761211193082 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848940