A random coefficients mixture hidden Markov model for marketing research
Year of publication: |
September 2018
|
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Authors: | Kappe, Eelco ; Stadler Blank, Ashley ; DeSarbo, Wayne |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 3, p. 415-431
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Subject: | Hidden Markov model | Time-varying effects | Unobserved heterogeneity | Attendance demand model | Major League Baseball | Markov-Kette | Markov chain | Profisport | Professional sports | Marktforschung | Market research | Schätzung | Estimation | Stochastischer Prozess | Stochastic process | Theorie | Theory |
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