A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Year of publication: |
2015
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Authors: | Chen, Yi-Min ; Liu, Hsin-Hsien ; Ni, Yu-Ting ; Wu, Meng-Fen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1539-1543
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Subject: | International expansion | Strategic intent | Market positions | Generations of CEOs | Rational analysis | Experimental design | Führungskräfte | Managers | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation |
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