A re-examination of the market segmentation theory as a pedagogical model
R. Stafford Johnson, Richard A. Zuber and John M. Gandar
Year of publication: |
2010
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Authors: | Johnson, R. Stafford ; Zuber, Richard A. ; Gandar, John M. |
Published in: |
Journal of financial education. - San José, Calif. : Univ., ISSN 0093-3961, ZDB-ID 7853853. - Vol. 36.2010, 1/2, p. 1-37
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