A Reference Work on the Science and Art of Writing a Scientific Paper

In the modern world, marked by hyper-competition, globalization and a great explosion of the means of information and communication among people, dissemination of scientific research findings takes on a particular significance. It is closely connected with the access to information and its speed of propagation, making the current transmission system look strikingly different from the one of the previous century. According to Stiglitz, the marketplace of ideas with all its imperfections does not guarantee, at least in the short term, that the best ideas will prevail (Stiglitz, 2010, p. 426). Identification of the most effective ways and means of making the most of the scientific research results depends not only on the mechanisms for conveying information but also on securing the paternity of problem-solving solutions. Equally important is the way in which the process of communicating the research results is conducted. The holistic approach to communication (Kotler and Keller, 2012, p. 58) interprets this process as the integration of all means and tools whereby the “product” – in this case, research findings – is brought to the attention of all its potential beneficiaries. In order for the user to get the most of scientific research, its concept, writing and dissemination must be entirely accomplished in a systemic manner