A reflection on motivating community action to protect an endangered species using marketing
Sharyn Rundle-Thiele
| Year of publication: |
2022
|
|---|---|
| Authors: | Rundle-Thiele, Sharyn |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 9, p. 2558-2572
|
| Subject: | Behaviour modification | Behavioural sciences | Endangered species | Impact | Koalas | Social change | Artenvielfalt | Biodiversity | Sozialer Wandel | Verhalten | Behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457373