A relationship marketing perspective on delight, its antecedents and outcomes in a banking context
Tendai Douglas Svotwa, Charles Makanyeza, Mornay Roberts-Lombard and Olumide Olasimbo Jaiyeoba
| Year of publication: |
2023
|
|---|---|
| Authors: | Svotwa, Tendai Douglas ; Makanyeza, Charles ; Roberts-Lombard, Mornay ; Jaiyeoba, Olumide Olasimbo |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 35.2023, 3, p. 306-336
|
| Subject: | Delight | Loyalty | Perceived employee service delivery skills | Perceived value | Referral intention | Surprise | Trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Bank |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-09-2022-0170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280577