A replication and extension of Hennig-Thurau's concept of COSE
Year of publication: |
2012
|
---|---|
Authors: | Kuppelwieser, Volker G. ; Chiummo, Gabriel R. ; Grefrath, Robert S. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 3, p. 241-259
|
Subject: | Thorsten Hennig-Thurau | Dienstleistungsberufe | Service workers | Beziehungsmarketing | Relationship marketing |
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