A replication study of two brand-loyalty measures
Year of publication: |
1994
|
---|---|
Authors: | Uncles, M. D. ; Hammond, K. A. ; Ehrenberg, A. S. C. ; Davis, R. E. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 76.1994, 2, p. 375-384
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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