A research agenda at the intersection of sport sponsorship and service
T. Bettina Cornwell, Abby Frank and Rachel Miller-Moudgil
| Year of publication: |
2024
|
|---|---|
| Authors: | Cornwell, T. Bettina ; Frank, Abby ; Miller-Moudgil, Rachel |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 35.2024, 1, p. 108-126
|
| Subject: | Co-creation | Co-destruction | Communities | Ecosystems | Partnerships | Services | Sponsoring | Sports | System dynamics | Systems thinking | Venues | Sponsorship | Sport | Sportmarketing | Sports marketing | System Dynamics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-02-2022-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456584