A research agenda for media economics

edited by Alan B. Albarran (professor emeritus, University of North Texas, US)

Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media systems: an economic perspective / Xiaoqun Zhang -- 5. Consumer demand and audience behavior / Angel Arrese, Mercedes Medina and Alfonso Sánchez-Tabernero -- 6. Economics of information and cultural goods / Bozena I. Mierzejewska and Castulus Kolo -- 7. Technological dimensions and media economics / Yu-li Liu and Wen-yi Hsu -- 8. News media viability / C. Ann Hollifield -- 9. Industry organization, media management and media economics / Ulrike Rohn -- 10. Social and ethical aspects of media economics research / María Elena Gutiérrez-Rentería -- 11. Challenges and opportunities in media economics research / Alan B. Albarran -- Index.

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Year of publication:	[2019]
Other Persons:	Albarran, Alan B. (ed.)
Institutions:	Edward Elgar Publishingpublisher (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Medienökonomik \| Media economics \| Wissenschaftliche Methode \| Scientific method \| Kommunikationsmedien \| Communication media \| Mediensektor \| Media industries \| Medienmanagement \| Media management \| Technischer Fortschritt \| Technological change \| Digitale Medien \| Digital media \| Massenmedien \| Medienmarkt \| Medienökonomie

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Extent:	1 Online-Ressource (xiv, 192 Seiten)
Series:	Elgar research agendas [Edward Elgar books] Edward Elgar E-Book Archive [Elgaronline]
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-78811-906-1 ; 978-1-78811-905-4
Other identifiers:	10.4337/9781788119061 [DOI]
Classification:	Massenkommunikation, Massenmedien: Allgemeines ; Wirtschaftssektoren: Sonstiges
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012251870