A research note on market creation in the pharmaceutical industry
Year of publication: |
2011
|
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Authors: | Darroch, Jenny ; Miles, Morgan P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 7, p. 723-727
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Subject: | Pharmaindustrie | Pharmaceutical industry |
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