A research paradigm for international business communication

Purpose – This conceptual paper aims to present a research paradigm for international business communication research, with special reference to the problems of Japanese corporations. Design/methodology/approach – To develop a paradigm, international business communication first is defined, and the obstacles Japanese corporations face in international business are described, as are the methods used to deal with obstacles and foster better global management and intercultural communication. The key issue of developing training programs is emphasized. To systematize international business communication research with reference to Japanese companies, a research agenda is offered involving study of: correct usage of English, the meanings of international business terms, and the relationship of English as an international business language to its various users. The guiding theories in this research will come from semiology. Findings – English will be the agent of globalization, and Japanese companies must accept this reality and deal with it. So far, they have not yet developed a satisfactory way of doing so. However, appropriate methodologies are available, as presented in the paper. Practical implications – Japanese companies have lagged behind European and US companies in coping with the communication problems fostered by globalization. This paper sets out a methodology for developing the research needed to yield practical steps to solve the problem. Originality/value – The paper offers a model of ways to systematize international business communication research so that Japanese companies can develop ways of coping with the communication problems of globalization.