A resource-based view of the small firm
Rodney C. Runyan; Patricia Huddleston; Jane L. Swinney
| Year of publication: |
2007
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|---|---|
| Authors: | Runyan, Rodney C. ; Huddleston, Patricia ; Swinney, Jane L. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 390-402
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| Subject: | Ressourcenorientierter Ansatz | Resource-based view | KMU | SME | Markenimage | Brand image | Sozialkapital | Social capital | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739522