A responsibilities framework for marketing as a professional discipline
Year of publication: |
2007
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 26.2007, 2, p. 277-283
|
Subject: | Marketing | Akademiker | University graduates | Verantwortung | Responsibility | Definition |
-
Gundlach, Gregory T., (2007)
-
Marketing as constructive engagement
Shultz, Clifford J., (2007)
-
Marketing as constructive engagement
Shultz, Clifford J., (2009)
- More ...
-
Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D., (2011)
-
Hunt, Shelby D., (2012)
-
Hunt, Shelby D., (2012)
- More ...