A review and meta-analysis of country-of-origin research
Year of publication: |
1999
|
---|---|
Authors: | Verlegh, Peeter W. J. ; Steenkamp, Jan-Benedict E. M. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 20.1999, 5, p. 521-546
|
Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Theorie | Theory |
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