A review of business model research : what next for industrial marketing scholarship?
Year of publication: |
2023
|
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Authors: | Coombes, Philip |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 3, p. 520-532
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Subject: | Bibliometrics | Business model | Industrial marketing | Interactions | Networks | Relationships | Geschäftsmodell | Bibliometrie | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
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