A review of consumer affinity research : recent advances and future directions
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández and Juan Carlos Pérez-Mesa and Petra Riefler
| Year of publication: |
2022
|
|---|---|
| Authors: | Serrano-Arcos, M. Mar ; Sánchez-Fernández, Raquel ; Pérez-Mesa, Juan Carlos ; Riefler, Petra |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 5, p. 1252-1282
|
| Subject: | Affinity | Consumer | Emotional feelings | Foreign country | Positive consumer dispositions | Systematic review | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455463