A Review of Direct Marketing and How It Can be Applied to the Wine Industry
Year of publication: |
1989
|
---|---|
Authors: | Rowe, Caroline W. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 9, p. 5-14
|
Publisher: |
MCB UP Ltd |
Subject: | Direct selling | Marketing | Marketing concepts | Wines and spirits | Alcoholic drinks industry | Direct marketing |
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