A review of international research into promotional effectiveness and its implications for an Australian research agenda
John H. Roberts
| Year of publication: |
1992
|
|---|---|
| Authors: | Roberts, John H. |
| Publisher: |
Kensington, NSW |
| Subject: | Werbung | Advertising | Forschung | Research | USA | United States | Australien | Australia |
| Extent: | 18 S |
|---|---|
| Series: | Working paper series. - Sydney, NSW : [Australian Graduate School of Management, the University of New South Wales], ZDB-ID 2949335-3. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000845117