A review of internet marketing research over the past 20 years and future research direction
Year of publication: |
2013
|
---|---|
Authors: | Pomirleanu, Nadia ; Schibrowsky, John A. ; Peltier, James ; Nill, Alexander F. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 3, p. 166-181
|
Subject: | Internet marketing | Mobil marketing | Online marketing | Social media marketing | Social networks | Web 2.0 | Online-Marketing | Social Web | Social web | Internet | Electronic Commerce | E-commerce |
-
Consumer behavior in the online context
Cummins, Shannon, (2014)
-
Dissemination of Spanish SME information through web 2.0 tools
Olvera-Lobo, MarĂa Dolores, (2018)
-
Consumer power : evolution in the digital age
Labrecque, Lauren I., (2013)
- More ...
-
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James, (2013)
-
Consumer behavior in the online context
Cummins, Shannon, (2014)
-
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia, (2013)
- More ...