A review of marketing–operations interface models : from co-existence to coordination and collaboration
Christopher S. Tang
| Year of publication: |
2010
|
|---|---|
| Authors: | Tang, Christopher S. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 125.2010, 1, p. 22-40
|
| Subject: | Marketingmanagement | Marketing management | Produktionswirtschaft | Production management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974452