A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Menchu Dandona, Syed Imran Ali, Abdul Jabbar
| Year of publication: |
2022
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|---|---|
| Authors: | Dandona, Menchu ; Imran Ali, Syed ; Jabbar, Abdul |
| Published in: |
Driving transformative change in e-business through applied intelligence and emerging technologies. - Hershey, PA : IGI Global, ISBN 978-1-6684-5235-6. - 2022, p. 74-99
|
| Subject: | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-5235-6.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384555