A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing
Year of publication: |
2016
|
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Authors: | DeSarbo, Wayne S. ; Kim, Sunghoon |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketing | Multivariate Analyse | Multivariate analysis | VAR-Modell | VAR model |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Quantitative Modelling in Marketing and Management, L. Mouthinho & K. Huarng (Eds.), World Scientific Press: London, pp. 3-27, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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