A review of two decades of research on language in international and multicultural marketing (1997-2020)
Year of publication: |
2022
|
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Authors: | Park, Yung-Hwal ; Lehnert, Kevin |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 13.2022, 2, p. 188-211
|
Subject: | communication | language | literature review | marketing | Sprache | Language | Bibliometrie | Bibliometrics | Internationales Marketing | International marketing | Kommunikation | Communication | Linguistik | Linguistics | Marketingmanagement | Marketing management | Marketing |
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