A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Reza Fazli-Salehi, Ivonne M. Torres and Miguel Ángel Zúñiga
| Year of publication: |
2021
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|---|---|
| Authors: | Fazli-Salehi, Reza ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 3/4, p. 234-252
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| Subject: | customer interface strategy (CIS) | customer service | Key account management (KAM) | sales | suppliers | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1976553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650015