A scalable algorithm for the market basket analysis
Year of publication: |
2007
|
---|---|
Authors: | Cavique, Luís |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007, 6, p. 400-407
|
Subject: | Einzelhandel | Retail trade | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Maximum-Likelihood-Schätzung | Maximum likelihood estimation |
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