A scientific approach to dividing the advertising budget
Year of publication: |
1969
|
---|---|
Authors: | Simon, Julian Lincoln |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 45.1969, 3, p. 37-45,83
|
Subject: | Werbungsbetrieb |
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