A script theoretic analysis of consumer decision making
Arno J. Rethans ; Jack L. Taylor
| Year of publication: |
1982
|
|---|---|
| Authors: | Rethans, Arno J. ; Taylor, Jack L. |
| Publisher: |
[University Park, Pa.] : College of Business Adminsitration, The Pennsylvania State Univ. |
| Extent: | [4] S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 125 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004252334