A search for theoretical plurality in new product launch
Roger Calantone and Francisco-Jose Molina-Castillo
| Year of publication: |
2015
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|---|---|
| Authors: | Calantone, Roger J. ; Molina-Castillo, Francisco-Jose |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 49-58
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| Subject: | product launch | launch timing | new product development | cluster analysis | resource-based view | institutional theory | Produktentwicklung | New product development | Ressourcenorientierter Ansatz | Resource-based view | Innovation | Theorie | Theory | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519595