A Segment-level Model of Category Volume and Brand Choice
Year of publication: |
1996
|
---|---|
Authors: | Dillon, William R. ; Gupta, Sunil |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 1, p. 38-59
|
Saved in:
Saved in favorites
Similar items by person
-
A Segment-Level Model of Category Volume and Brand Choice
Dillon, William R., (1996)
-
A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures
Grover, Rajiv, (1985)
-
The New Product Problem: An Approach for Investigating Product Failures
Dillon, William R., (1979)
- More ...