A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
Year of publication: |
2019
|
---|---|
Authors: | Liu, Jia ; Toubia, Olivier |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Recherche | Online search | Online-Handel | Online retailing | Suchmaschine | Search engine | Internet | Semantisches Web | Semantic web |
Extent: | 1 Online-Ressource (59 p) |
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Series: | Columbia Business School Research Paper ; No. 16-2 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 7, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2705069 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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