A sense of things to come : future research directions in sensory marketing
Ryan S. Elder; Nilufer Z. Aydinoglu; Victor Barger; Cindy Caldara; HaeEun Chun ...
| Year of publication: |
2010
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|---|---|
| Authors: | Elder, Ryan S. ; Aydinoglu, Nilufer Z. ; Barger, Victor ; Caldara, Cindy ; Chun, HaeEun |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 361-376
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| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933311