A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Alessandro Nai and Henrik Bech Seeberg
| Year of publication: |
June 2018
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|---|---|
| Authors: | Nai, Alessandro ; Seeberg, Henrik Bech |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 4, p. 412-432
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| Subject: | Negative and positive messages | messages order | sequencing effects | recency | party evaluation | experiment | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception | USA | United States | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1428672 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880783