A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda
Annouk Lievens, Vera Blažević
| Year of publication: |
2021
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|---|---|
| Authors: | Lievens, Annouk ; Blazevic, Vera |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 95.2021, p. 128-141
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| Subject: | B2B innovation process | Innovation networks | Service design | Stakeholder engagement | Stakeholder engagement journey | Stakeholder | Innovation | Lieferantenmanagement | Supplier relationship management | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588310