A service perspective on business relationships: The value creation, interaction and marketing interface
Year of publication: |
2011
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Authors: | Grönroos, Christian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 2, p. 240-248
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