A service perspective on IBM's brand
Year of publication: |
2010
|
---|---|
Authors: | Maglio, Paul P. ; Nusser, Stefan ; Bishop, Kevin |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 27.2010, 6, p. 44-48
|
Subject: | Markenführung | Brand management | Dienstleistungssektor | Service industry | Markenartikel | Brand |
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