A shopping experiment on price-quality relationships : an exploratory pilot study
Year of publication: |
1972
|
---|---|
Authors: | French, Norman D. ; Williams, John J. ; Change, William A. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 48.1972/73, 3, p. 3-16,126
|
Subject: | Marktforschung |
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