A simple method estimating preference parameters for individuals
Year of publication: |
2014
|
---|---|
Authors: | Frischknecht, Bart D. ; Eckert, Christine ; Geweke, John ; Louviere, Jordan J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 35-48
|
Subject: | Choice modeling | Bayesian estimation | Discrete choice experiment | Conjugate prior | Individual level choice model | Diskrete Entscheidung | Discrete choice | Präferenztheorie | Theory of preferences | Experiment | Bayes-Statistik | Bayesian inference | Schätztheorie | Estimation theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Mikroökonometrie | Microeconometrics | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Logit-Modell | Logit model |
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