A simple rule for pricing with limited knowledge of demand
Year of publication: |
2021
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Authors: | Cohen, Maxime C. ; Perakis, Georgia ; Pindyck, Robert S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 3, p. 1608-1621
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Subject: | pricing | new products | unknown demand | pricing heuristics | linear demand approximation | Nachfrage | Demand | Preismanagement | Pricing strategy | Preistheorie | Price theory |
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