A simple theory of advertising as a good or bad
Gary S. Becker and Kevin M. Murphy
| Year of publication: |
1993
|
|---|---|
| Authors: | Becker, Gary Stanley |
| Other Persons: | Murphy, Kevin M. (contributor) |
| Published in: |
The quarterly journal of economics. - Oxford : Univ. Press, ISSN 0033-5533, ZDB-ID 3137-9. - Vol. 108.1993, 4, p. 941-964
|
| Subject: | Werbung | Advertising | Konsumtheorie | Consumption theory | Wettbewerbstheorie | Theory of competition | Wohlfahrtsökonomik | Welfare economics | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001151035