A social exchange perspective on boosting customer loyalty through culturally competent servers
Year of publication: |
2023
|
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Authors: | Hsiao, Aaron ; Ma, Emily Jintao ; Manfreda, Anita ; Baker, Mandi ; Xu, Jingjing |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 4, p. 555-577
|
Subject: | Cultural competency | future behavioral intention | guest gratitude | hospitality | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Kompetenz | Competence | Krankenhaus | Hospital | Kundenzufriedenheit | Customer satisfaction |
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