A social marketing strategy to promote preconception care : development of the Woke Women strategy
Veronique Y.F. Maas, Lyne M.G. Blanchette, Wencke van Amstel, Arie Franx, Marjolein Poels and Maria P.H. Koster
| Year of publication: |
2022
|
|---|---|
| Authors: | Maas, Veronique Y. F. ; Blanchette, Lyne M. G. ; Amstel, Wencke van ; Franx, Arie ; Poels, Marjolein ; Koster, Maria P. H. |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 2, p. 154-173
|
| Subject: | Female empowerment | NSMC benchmarks | Preconception care | Pregnancy preparation | Social marketing | Frauen | Women | Social Marketing | Weibliche Arbeitskräfte | Women workers | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-07-2021-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274444