A South African perspective on transit advertising media : exploring regular commuters' attitudes towards minibus taxi advertising
Thérèse du Plooy, Giselle du Plessis & Lené Ehlers
| Year of publication: |
2012
|
|---|---|
| Authors: | Du Plooy, Thérèse ; Du Plessis, Giselle ; Ehlers, Lené |
| Published in: |
International journal of business policy and economics. - New Delhi : Serials Publ., ISSN 0973-5801, ZDB-ID 25483328. - Vol. 5.2012, 2, p. 245-254
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117508