A Stackelberg game of innovation diffusion : pricing, advertising and subsidy strategies
Year of publication: |
2001
|
---|---|
Authors: | De Cesare, Luigi ; Di Liddo, Andrea |
Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 3.2001, 4, p. 325-339
|
Subject: | Innovationsdiffusion | Innovation diffusion | Duopol | Duopoly | Subvention | Subsidy | Werbung | Advertising | Preismanagement | Pricing strategy | Theorie | Theory |
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