A store brand’s country-of-origin or store image : what matters to consumers?
Tony C. Garrett and Sungkyu Lee and Kyounghee Chu
| Year of publication: |
2017
|
|---|---|
| Authors: | Garrett, Tony C. ; Lee, Sung-kyu ; Chu, Kyounghee |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 272-292
|
| Subject: | Country-of-origin | International marketing | Store brand | Store image | Regulatory focus | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674237